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Atletico Madrid
Partnership playbook
BREAKING
Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
credit: Maciej Rogowski Photo / Shutterstock
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Football
Time to read: 2 min
Atletico seals kit partner future with Nike for another decade
April 14, 2025
credit: Juan Carlos Alonso Lopez/Shutterstock
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Fan Engagement
Time to read: 2 min
Atletico Madrid first to integrate Apple Wallet tickets to games
February 6, 2025
credit: Maciej Rogowski Photo/Shutterstock
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Europe
Time to read: 3 min
La Liga drops Barcelona-Atletico US fixture plans
November 20, 2024
credit: Shutterstock
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Football
Time to read: 4 min
FC Barcelona-Atletico set to become first league game held in the US
October 22, 2024
Credit: Shutterstock
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Europe
Time to read: 2 min
Report: Atletico Madrid seeking €20m in WhaleFin lawsuit
November 24, 2023
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Football
Time to read: 2 min
Report: Atletico Madrid closing in on Riyadh Air sponsorship
August 7, 2023
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Football
Time to read: 2 min
Atlético Madrid bags new official sponsorship with AVIS deal
March 20, 2023
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Sponsorship
Time to read: 3 min
Football hosting rights and sponsorships in doubt following Ukraine invasion
February 24, 2022
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Partners
Time to read: 2 min
PMU names Antoine Griezmann as latest brand ambassador
January 25, 2022
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Latest News
Time to read: 4 min
Insider Sport’s Year in Review - March and April 2021
December 24, 2021
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Tennis
Time to read: 2 min
Betway sponsors Stockholm Open acquiring ‘prominent branding’
October 8, 2021
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Partners
Time to read: 2 min
European Tour becomes latest tennis tournament to link with Betway
September 16, 2021
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Integrity
Time to read: 3 min
ESL condemns UEFA’s ‘insistent coercion’
May 27, 2021
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Legal
Time to read: 2 min
UEFA initiates disciplinary proceedings against remaining ESL teams
May 26, 2021
missing image
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Europe
Time to read: 4 min
Champions League final moved as European Court of Justice called upon in ESL battle
May 14, 2021
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Media Rights
Time to read: 3 min
ESPN nets record rights agreement in $1.4bn LaLiga tie-up
May 14, 2021
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Partners
Time to read: 2 min
Tribus calls time on Liverpool sponsorship amid ESL backlash
April 22, 2021
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Media Rights
Time to read: 2 min
Club competitions make up lion’s share of UEFA revenue amid €3bn hit
April 21, 2021
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Latest News
Time to read: 6 min
European Super League condemned as top clubs sign up to breakaway competition
April 19, 2021
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Sponsorship
Time to read: 2 min
Montreal Canadiens add Crypto.com to sponsorship portfolio
March 18, 2021
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Partners
Time to read: 2 min
Aston Martin F1 becomes latest sports team to sign crypto partnership
March 5, 2021
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Manchester City found guilty of almost 115 Premier League financial breaches
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026